Looking for a simple, cost-effective solution to distribute your message beyond your list?Marketing gurus call it ‘silo’ jumping or simply put expanding your target list. I prefer to think of it as casting a wider net since the landscape for … Continued
Design matters. Especially when the company name and reputation are involved. A well-designed white paper has the potential to elevate the “importance” of the content. Admittedly, don’t we all place ‘value’ on the appearance and attention to detail in the … Continued
I read the article about a recall from certain car manufacturer because spiders are nesting in their fuel line vent filters. Truth is stranger than fiction… My husband, Dominic Sondy, wrote a book with a related theme. It is titled … Continued
This will definitely be a rant, so if you’re sensitive then close this page and seek out today’s “warm and fuzzy” quotes. If you’re still with me… read on. I’ve been truly inspired by the people of Wisconsin and the … Continued
I’ve been working a logo project all morning and making little progress toward anything I’d like to share with the client. This is the second logo project in less than a week. I’m not complaining. I really like the client, … Continued